Comments on: L.I.A.R http://jordanrippy.com/2009/10/06/liar/ Wed, 02 May 2012 20:26:49 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jordan http://jordanrippy.com/2009/10/06/liar/comment-page-1/#comment-2840 Jordan Sun, 18 Oct 2009 19:34:20 +0000 http://jordanrippy.com/blog/2009/08/15/liar/#comment-2840 Wendy - I completely agree. I think it's important to strip things back from time to time in order to focus on the real "point" of what we do. We also have to constantly evaluate how we use creativity. We have to remember that creativity is not something we do but it's the way we do something. It has to remain the means to an end and not an end itself. If we successfully deliver creativity we are entertainers - and poor ones at that. What we present often becomes a casualty of how we present it. Wendy – I completely agree. I think it’s important to strip things back from time to time in order to focus on the real “point” of what we do.

We also have to constantly evaluate how we use creativity. We have to remember that creativity is not something we do but it’s the way we do something. It has to remain the means to an end and not an end itself. If we successfully deliver creativity we are entertainers – and poor ones at that. What we present often becomes a casualty of how we present it.

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