In his book, Amusing Ourselves to Death, Neil Portman introduces the concept of the Information-Action Ratio. Portman’s ratio aimed to measure “the relationship between a piece of information and what action, if any, a consumer of that information might reasonably be expected to take once learning it.” In theory, a culture that had a low intake of information would have a high information-action ratio because they were more likely to act upon the small amount of information they received. Conversely, a culture that had access to enormous amounts of information would have a low-information action ratio. This is a result of being paralyzed by the enormous amounts of information and either not knowing where to begin or not knowing how to sort which pieces of information required action and which did not.
It goes without saying that humans today consume more information than at any other time in history. Between television, the Internet, and social networking, information is readily available at the click of a button. We can easily access news spanning the globe and get real-time updates on hundreds of friends in a matter of seconds. It would be impossible to act on all of the information one gathers in just a few minutes of surfing the internet. Thus, we live in an age of an extremely Low Information-Action Ratio (LIAR).
What does having a Low Information-Action Ratio mean for the church? For worship? If our technologically inclined culture trains us to merely consume information without acting on it, will we find ourselves complacent with not acting on the knowledge we receive of Jesus and His Gospel? If worship is a response to the revelation of who God is, will living with a Low Information-Action Ratio result apathetic worship?
First and foremost, it is important that the church resist the tendency to reduce the preaching of the Word to simply communicating information. Secondly, we must examine whether or not using overly familiar presentation methods (such as screens, media clips, etc.) actually makes it easier for people to ignore the content that they are being presented with.
I welcome and embrace many of the technologies I have alluded to in this post, but I think these are questions that are worth wrestling with. I’d love to hear your thoughts.
For further reading: Amusing Ourselves to Death, A Royal “Waste” of Time
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